From The Red Carpet

Okay. I'll admit it, I'm fascinated:


I've been wondering for over a year now what the deal is with From The Red Carpet. What is it... doing? I understand the Orange ads (especially now the Rio one's gone forever) - but I can't see the point of From The Red Carpet. Nice lady in a frock yells pleasantries at celebs from a distance cut together with bits of the trailer.

In the early days, it was just Kim Taylor Bennett and us -


In many ways, those were the golden days, when Kim would ask Gerald Butler if he'd like to take her down, and he'd blush, while everyone else in the cinema would wonder how much longer their popcorn would last.

But those golden days are no more. Episode 21 was when it all changed. When From The Red Carpet sold out. All of a sudden, they were sponsored by M&Ms. Kim was relegated to sidekick with all the grace of a kidnap victim putting on a brave face for the hostage video while two CGI chocolates banter at her.

The two elements are grafted together with all the subtlety of the American version of Battle Of The Planets - in the latest episode, Kim is left sat alone in a sidecar, mugging emptily away while her M&M masters work out what to say to her. She doesn't even have a name any more. She's now just "Woman In Frock Who Jamie Bell Can't Wait To Get Away From".

No. I just can't work it out.