Speaking personally, I'm sure the hysterical outpouring from fans at every new detail of the new series comes from an unjustified fear that the new series will be poo, and that simply by shouting loud enough they can make it good.
This is wrong. For one thing, the new series won't be poo. For another you're not going to seem like a reasonable interest group if you issue fatwahs about every little thing. There have been online death threats about casting, the size of the new TARDIS, and now the logo.
I've now responded to several texts and emails from friends with "Look, it's only a logo."
Somehow, I've completely forgotten that I was once an obsessed 13 year old who traced the neon logo onto graph paper so that he could recreate it on a computer.
My favourite musing on the logo comes from Page 38 of an online messageboard thread devoted to the new logo. It goes thus:
If this image opens out into the ultimate, mesmerising trip of an opening sequence then I suppose the slit of colour is the 'logo' and point of recognition.
If this is the end of the opening titles and the universe is contracting and the words take on the mass and colour of the dying cosmos, then perhaps we'd be getting somewhere.
Symbolically this could also represent Doctor Who 'saving' the universe. The D and O of Doctor and the O of Who are undergoing some sort of effect and look like they're at angles. Something is 'happening'.
Equally it could be that nine short lines shoot from the dot and rotate to letters from centre - 9 letters, 9th Doctor? Turn it on its side and it might be a modern recreation of the Hartnell titles. There is something a bit warm and familiar about the pointed ends.